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Costco CEO: Membership Card Is 'Most Important Item We Sell'
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June 25, 2024June 25, 2024IPOs

Costco CEO: Membership Card Is ‘Most Important Item We Sell’

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Costco’s new CEO, who started as a forklift driver at the company at age 17, considers one of the wholesale giant’s products to be its most valuable — and it’s not the famous hot dog deal or the rotisserie chickens. It’s the Costco membership card. Costco CEO Ron Vachris, who became the chief executive in...