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Disney Using AI to Grow Its $16 Billion ESPN Business
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Disney Using AI to Grow Its $16 Billion ESPN Business

SportsCenter was ESPN’s flagship show; its first episode aired when the network launched in September 1979. Now Disney, which owns 80% of ESPN, is taking its oldest offering and adding AI to its sports news, recaps, and analyses to catch the attention of a younger streaming generation. ESPN chairperson Jimmy Pitaro stated Wednesday that SportsCenter...