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Simple Health-Focused Product Led to $40M in Revenue in 2023
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Simple Health-Focused Product Led to $40M in Revenue in 2023

Branch Basics founders Marilee Nelson, Allison Evans and Kelly Love “never set out to sell soap,” let alone launch a cleaning brand that would generate tens of millions in annual sales. But the company’s “mission to create healthy homes” while keeping cleaning routines simple continues to resonate with customers — 50% of whom are returning,...