Liz Dee, co-president of American candy company Smarties with her sister Jessica Dee Sawyer and cousin Sarah Dee, didn’t always know she wanted to join the family business, which was founded by her grandfather Edward Dee in Bloomfield, New Jersey in 1949. However, Dee continued “responding to the call,” working on copy for Smarties’ first...
Jack Bessudo, co-founder of Tamalitoz by Sugarox, was traveling for his advertising job when he discovered another calling: candy-making. One visit to a Sydney, Australia candy shop in particular piqued Bessudo’s interest in the craft. “I just fell in love with the whole process,” he tells Entrepreneur. “So, when I saw that, I thought to...
Katie Lefkowitz, founder and CEO of “superfood-infused” candy bar company Harken Sweets, was a self-proclaimed “Snickers fanatic” for most of her life. However, when health issues and a colon cancer scare “flipped [her] world upside down,” she started considering food as medicine — and experimenting with the concept in her kitchen. “I wanted to recreate...